Marketing
Due to our many years of experience in the FMCG environment, we can assist our clients with a total marketing solution. The marketing plan is customised according the product´s target market, demographics & trade marketing. We also offer our services to assist you in Category Management, Range Planning, Sales & Promotions.
Market Research
We assist our clients in the most important phase of a food product journey, market research, from which your product plan & business strategies are formulated. The process is necessary not only for single product market entries, but also for range extensions & upgrades.
Trade Marketing
The Customer – Supplier relationship is also important in the success of your business. Gerber Food Consulting Service can assist you in customer liaison advice, retail business or product presentations & pricing strategies.
Category Management
To ensure that your product or range is successful it is important to evaluate it´s performance & profitability in the market place. We can assist you in formulating a category plan which will include range extensions, new product development, rationalizing & upgrades. Your product plan is important to always stay ahead of the market & to be leaders in your field.
Retail Services
Once you have successfully launched your food product or range, we can provide a post launch review with lessons learned & recommended new opportunities.
In addition, we provide weekly or monthly price reviews of products, ranges or categories similar or in opposition to your business & food products.
Depending on our clients & product profile, we offer this service at a product, retailer, regional or national level.
