Project Management
In addition to the individual services ,Gerber Food Consulting Service provides a complete “CONCEPT TO COUNTER” solution, we assist our clients in developing a project plan within the timelines & their budgetary requirements.
Once the plan is initiated , we ensure that processes are in place & the schedule is maintained , with continuous status updates & communication to relevant stakeholders.
Concept Analysis
We assist our clients in the most important phase of a food product journey ,the market research , from which your product plan & business strategies are formulated . The process is necessary not only for single product market entries, but also for range extensions & upgrades.
Product development
During the development phase of the project, we can provide expertise in collaboration with Industry Specialists such as Kitchen Trials, food taste evaluations, packaging & food label development, factory trials, shelf life testing & food product specifications.
In addition we also provide solutions for Quality management & process integration. We offer a comprehensive review & recommendation of food labels in accordance with the new South African food labeling regulations.
Marketing plan
Due to our many years experience in the FMCG environment, we can assist our clients with a total marketing solution. The marketing plan is customised according the product target market, demographics & trade marketing. We also offer our services to assist you in Category management, Range Planning, sales & promotions.
The Customer – Supplier relationship is also important in the success of your business, and we can assist you in customer liaison advice, retail presentations & pricing strategies.
Retail Services
Once you have successfully launched your food product or range, we can provide a post launch review with lessons learned & recommended new opportunities.
In addition, we provide weekly or monthly price reviews of products, ranges or categories similar or in opposition to your business & food products.
Depending on our clients & product profile, we offer this service at a product, retailer, regional or national level.
